Resume

I thrived in driving revenue and maximizing return on investment (ROI) through digital marketing campaigns. I spearheaded acquisition efforts across various channels like influencer marketing, social media, search engine marketing (SEM), affiliate marketing, and display advertising. My expertise encompassed the entire campaign lifecycle, from allocating budgets and managing bids to crafting ad copy, A/B testing, optimizing landing pages, and meticulously tracking conversions.

Building strong influencer relationships, I designed and executed impactful influencer strategies that aligned perfectly with brand goals. I consistently delivered impressive results, including significant ROI improvements and reduced cost-per-acquisition (CPA) across all channels. Additionally, I developed and managed both digital prospecting and remarketing campaigns, maximizing our reach and retargeting potential customers.

Furthermore, I excelled at data analysis and reporting. I transformed complex data into clear, user-friendly reports and dashboards, providing insights into the demand funnel, marketing budgets and ROI, operational efficiency, campaign impact, brand awareness, and strategic KPIs. I also played a key role in developing and implementing comprehensive analytics events to facilitate deeper understanding of both product and marketing performance.

Beyond technical skills, I fostered strong cross-functional collaboration. Working seamlessly with data analysts, content creators, and designers, I ensured our marketing strategies were cohesive and well-integrated. Additionally, I actively managed partner relationships with external players like affiliate agencies and influencers, leveraging their expertise to stay ahead of industry trends.